Retro Tube Radio

Saw this online today, not an endorment or product placment as I’ve never heard of this before but I dig the look.  I think it’s $299 but it links to a Kickstarter page where it looks like you donate money to the company and get $100 off the speaker in return.  I’m confused, if you can afford to sell it for $299 then why is is $399 retail?  Are you taking a $100 hit or donation?  The Kickstarter has raised $888,173 out of the $20k goal.  Maybe this is like the Elon Musk deal with the flame thrower to test the waters and get enough month to produce the product   – Forrest